casa riezu
Your digital home. Every business needs a strong digital foundation — a place to grow, collaborate, and evolve through strategy, technology, and the combined power of human and artificial intelligence, all geared toward a sustainable future.
With over 15 years of experience in digital marketing, technology projects, and strategy, I’ve had the privilege of working with top brands and high human-performing teams. Today, that experience enables me to collaborate with experts across all disciplines: branding, design, digital marketing, SEO, content, and data analytics.
Together, we help businesses clarify their message, strengthen their positioning, and reach the audiences that truly drive results.
The casariezu approach blends brand strategy, digital performance, and AI-powered insights to guide marketing plans and manage execution across every channel.
I’m Alejandra Ruiz Riezu, a digital business strategy and branding leader with 15+ years of experience driving brand transformation across multinational organizations such as Vodafone, BBVA, Mutua Madrileña, and Telefónica. I’ve led cross-functional teams and complex technology initiatives focused on digital growth, customer acquisition, sales acceleration, strategic partnerships, and meaningful human impact.
My formula is simple: I get involved in every project as if it were my own. I listen until I fully understand the need, take action, and then deliver clear, strategic solutions. I only commit to projects I truly believe in.
the team
Referencias
Alejandra is a natural leader, she consistently demonstrates her forward thinking by innovating while designing strategies that minimize all possible risks. Alejandra motivates collaborators around her to achieve business goals and drive impact. She is a very proactive person who leads by example and genuinely cares about the group and about the greater good. With this greater good objective in mind, Alejandra doesn’t fear to provide constructive feedback and to share her point of view in healthy discussions to get the most out of the team and the projects she is involved in. She is a highly-skilled, versatile and experienced professional, a key asset to have in any digital marketing team.
— Teresa Sanz González @GOOGLE
Un proyecto en manos de Alejandra es signo de un proyecto bien llevado y cuidado. Siempre responde con una sonrisa a cualquier situación por lo que nos mejora el día a todos los que trabajamos con ella. Tiene una enorme paciencia, y se le dan muy bien las relaciones interpersonales. Es eficiente, rápida y resolutiva.
— Ana Levene, Solution Engineer @Salesforce
Alejandra tiene una gran capacidad para el liderazgo de equipos digitales, destacando su iniciativa y rigor. Además de visión estratégica, tiene una fuerte orientación a resultados y presta gran atención a los pequeños detalles, que marcan la diferencia a nivel de ejecución. Fue un placer tenerla en el equipo.
— Jorge Sánchez Paniagua, Marketing & Admissions director at IE
Alejandra was a Cluster Lead driving e2e digital marketing and sales for the SoHo segment at Vodafone Spain., when I was the Digital Acquisitions Tribe leaf for over 3 years.
In her role, Alejandra brought an invaluable combination of digital domain knowhow, people leadership skills and a 'go getter' attitude to always deliver the best. A critical example of this she took on the digital leadership role of a digital sub-brand (Vodafone Yu), while also managing the SoHo core digital sales, delivering upto 30% digital sales share on SoHo for Vodafone. This helped drive down the overall cost of acquisition, while capturing new 'digital-first' segments that Vodafone had historically under-indexed in.
If you are looking for an empathetic, values-driven leader with an uncompromising standard of quality, Alejandra is your absolute go-to person!
— Milan Jain, Partner at Mckinsey & Company
Let's Build Something
Remarkable Together
Get in touch to discuss how we can help elevate your brand and drive sustainable growth.
